New book, publishes 1 November 2026

Executive Science

Make Following You Inevitable

A century of evidence on why people follow some leaders and quietly stop following others, and what that evidence tells you to do differently.

Not in the US? Choose your store

The Kindle edition is available to pre-order now. The paperback goes on sale on 1 November. Leave your email and we will tell you the day it lands.

Executive Science by Simon Rycraft, showing the cover of the book.
The argument

In the end, the followers decide.

Most leadership advice treats followership as chemistry, something you either have or spend a career faking. A hundred years of evidence says otherwise. Following is a pattern, and patterns can be read, taught and rebuilt.

Executive Science takes the assessment methods used to evaluate candidates for the most consequential roles in an organization and turns them around, so you can apply them to yourself. It is the same conviction this firm is named for: read the pattern, not the performance.

Written for people who already lead, and have noticed that whatever got them here does not reliably get anyone to follow.

What changes

Four things you will be able to do by the last page

Every one of these is something you can act on the week you finish the book.

01

Read the climate you have created without meaning to

Every leader sets a climate. Most set one they never chose and could not describe if you asked them to.

02

Understand why belief arrives before ability

Teams commit to people they believe in before those people have proved anything. That order is not a flaw in human judgment. It is how the whole thing works.

03

Work out what silence is costing you

What nobody says in your meetings is the most reliable measure you have of how you are actually leading.

04

See derailment coming

Good leaders fail in patterns, and the patterns show up long before the failure does. Your own included.

Keep in touch

Get the paperback reminder and what comes next

Amazon does not allow pre-orders on paperbacks, so the print edition goes on sale on 1 November. Leave your email and we will tell you the day it lands. You will also get new writing on leadership, and the Executive Science vidcast, a new episode every week once it starts.

Weekly once the vidcast starts, plus occasional writing in between. Unsubscribe any time.

Inside

Contents

Ten chapters, opening with the evidence base and closing with the argument the book is built on.

IntroA Century Of Evidence
OneWhy Groups Make Leaders
TwoThe Climate You Create Without Meaning To
ThreeBelief Before Ability
FourThe Goal Is The Intervention
FiveMoving People, Not Managing Them
SixThe Price Of Silence
SevenThe Time Horizon Of A Leader
EightHow Good Leaders Derail
EndThe Followers Decide
For teams

Buying for a leadership team

If you are ordering for a team, an offsite or a cohort, get in touch. We can help with logistics, signed copies and a briefing session for the group.

Practical

Questions

When does it ship?

The Kindle edition arrives automatically on 1 November 2026, and you are not charged until then. Ordering early costs you nothing and helps the book from the moment you do it.

Which formats are there?

Kindle, available to pre-order now, and paperback on publication day. Amazon does not allow pre-orders on print, so leave your email and we will tell you when the paperback is live.

Can I order outside the US?

The Kindle edition is on every major Amazon store, including the UK, Canada, Australia, Germany, France, Spain, Italy, the Netherlands, India, Japan, Brazil and Mexico. Use the store picker at the top of this page.

Do you speak about this?

The material works as a keynote or as a session with a leadership team. Start a conversation and mention the book.

Make following you inevitable

Pre-order on Amazon →